10 years of experience in IP & customer facing T&Cs for online product sales, data protection compliances & antitrust guardrails for e-commerce platforms too. She advises on trademark rights clearance, brand portfolio management, brand acquisition / transfer, TM filings (national as well as through Madrid route), defensive registrations, brand development strategies, TM watch & monitoring, co-existence deals, franchise/co-brand agreements, enforcement issues, counterfeiting, & domain name disputes.