Gizem Çaylı Yasa works in the field of intellectual property as a patent and trademark attorney. She provides services in trademark and patent registrations, as well as legal cases related to intellectual property, through the company she founded, Vera Patent A.Ş. Gizem Çaylı Yasa assists her clients in protecting their IP rights with her work at Vera Patent. Additionally, Gizem Çaylı Yasa teaches Intellectual Property Rights and Applications at Istanbul Kültür University. As both a practitioner and educator, she shares the latest developments in intellectual property law with her students, ensuring they gain a solid foundation in this field. Additionally, she actively conducts seminars on branding and brand valuation at universities, non-governmental organizations, and especially for women entrepreneurs.